Emily O'Brien 25/03/2024 Emily O'Brien 25/03/2024

What is a brand strategy, and why do I need one?

Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?

Emily O'Brien 04/12/2023 Emily O'Brien 04/12/2023

How to get cracking with strategy - 3 steps for that vital research phase

Explore three areas to get insights to inform your brand strategy, in this new blog.

Emily O'Brien 28/06/2023 Emily O'Brien 28/06/2023

What are your brand values, and how do you put them into practice?

I speak about brand values a lot - they’re really important to keep in mind throughout your content generation, customer service, and general business practice. But, I thought it would be useful to hear from some other small business owners to find out what their values are, and how they channel them into their business.

Emily O'Brien 29/03/2023 Emily O'Brien 29/03/2023

5 things you need to know when defining your brand tone of voice

Tone of voice forms a huge part of your brand’s personality - it’s how you communicate with your audience. What do you need to consider when defining your voice?

Emily O'Brien 30/01/2023 Emily O'Brien 30/01/2023

Can you influence consumer behaviour through an effective content strategy?

In short… oh hells yes you can! It all takes a good understanding of human psychology, a dollop of analysis and tracking behaviour online, regular interaction with your audience, and of course - a cracking content strategy. Read about the 6 steps to influencing behaviour in this article.