Freelance tone of voice services for charities
Create a strong, consistent voice so that you are recognised across the board.
Having a strong brand that resonates with all audiences across all channels relies on one thing - being recognisable.
To be recognisable, you need to be distinctive and consistent on every touchpoint. To do that, your team needs to understand how to embody your brand voice in everything that they create.
Folly’s brand voice services
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A detailed guide, with handy checklists, to provide anyone who creates content for your organisation with clear guidance on how to write in. your voice.
Full of behaviour guidance, examples and tips to help your content stick in peoples minds.
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I can work with you to create an accessible language guide for your organisation, creating a clear checklist and top tips for ensuring that your content works for everyone who needs to understand it.
I’m talking digital literacy, alt text guidance, audio description help, formatting advice and specific considerations for each platform.
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I can work with you to ensure that your team understands how to write in order to include everybody. This can be reviewing content that already exists, or creating a new guide and checklist for teams to adopt.
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I can work with your team of writers to help them understand the main structure that can be used in storytelling. A technique to help draw in readers and get them engaged. This can be done through training, reviewing content that already exists, or creating a guidebook.
My other services
Don’t just take my word for it
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"Working with Emily on Global Witness’s rebrand and website redesign was an absolute pleasure! Emily is a phenomenal project manager and strategist — highly organised, detail-oriented, and always one step ahead in ensuring everything runs smoothly. Her deep digital expertise and flexibility around our needs, combined with her strategic oversight, made a very complex process feel seamless!"
Ana Zarraga, Director of External Engagement, Global Witness
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“Emily was fabulous! She put me at ease during the workshop and quickly turned around a strategy which is exactly what I needed to understand my brand and push it forward to the next level.”
Andrew Miller, Founder, Software Crafts
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"Clever and fabulous fun! Emily takes a tiny idea and makes it come life - with thought, detail, accuracy and energy. With a brilliant understanding of brand, strategy, digital and results driven campaigns, Emily’s worked with Wrapped and closely with me on some great projects, including presenting, pitching, leading workshops, creating thinking and writing copy with the audience in mind."
Kate Eady, CEO, Wrapped Agency
I work with businesses who:
are impact-led - e.g charities, NGOs, small businesses, freelancers, think tanks
work collaboratively with their freelancers
like to be challenged to get the best out of their marketing
Love a bit of creativity in your day to day.
