Blogs & Podcasts

Unbaffle brand and content marketing

What the devil is a brand strategy?

What’s content marketing, and how does it differ to social media marketing?

These are great questions, and are some of the many topics that I tackle on podcasts and in my blog.

So, brew a cuppa and have a browse through these resources. Or, shout if you have any questions on this stuff.

From the blog

Featured
What is a brand strategy, and why do I need one?
What is a brand strategy, and why do I need one?

Brand strategy is an often misunderstood term - it sounds overwhelming, hefty - perhaps a little unnecessary when you could just go straight to a graphic designer to get a swish identity and be done with it — right?

How to create a reliable brand in uncertain times
How to create a reliable brand in uncertain times

Over the past few years, businesses have hit the brakes on marketing investment. When things are going pear shaped, it’s often one of the first purse strings to be tightened. But, should it be?

How to prepare ahead of a brand strategy workshop
How to prepare ahead of a brand strategy workshop

You’ve identified that you need help to define your brand or your marketing approach.

But, what do you need to do before booking in a strategy workshop?

Podcasts & Events

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Guest expert lecture - Nottingham Trent University
Guest expert lecture - Nottingham Trent University

On the 6th March 2025 I was invited to speak to second year students at Nottingham Trent University on the Fashion Brand and Marketing course about brand communications, my top advice for creating a successful brand, and my career path to date.

Podcast: Untold Chapters
Podcast: Untold Chapters

I spoke with Lucy Critchley of Untold Creative Solutions about the twists and turns of my career and how you can’t predict your life plan.

The career I’d planned and worked towards suddenly stopped being the right fit for me after I had my twin girls, so I had to refigure what success looked like to me. And to be honest, I still am.

Podcast: Women in Business with Bizzy
Podcast: Women in Business with Bizzy

I spoke to Erin Buck, BizzyBee Social Media and Content VA - all round content whizzard for her podcast Women in Business.

We spoke about my career journey, and how I became a content and brand strategist, overcoming the challenges I came across, and how I found creative skills (or the lack of it) in education.