Elm and Bloom - Marketing strategy and website content
Elm and Bloom is a small business providing coaching support to couples who have come to the end of their fertility journey. Alongside getting outside into nature and using yoga techniques to aid relaxation and mindfulness, Sarah helps people process their grief and understand how to move on to their next life chapter with optimism and joy.
The Scenario
Sarah had a website and some social media platforms, but wasn’t getting any bookings for her services. She came to me to understand how she could start reaching new audiences and how to update her website to better guide people through her services.
The Process
I ran an online workshop session with Sarah to fully understand her business objectives, audiences and services. Following the workshop, I conducted an online audit of her current website and marketing, alongside analysing competitors and what they are currently doing online.
I created an actionable marketing plan for Sarah to follow, with seasonal campaign ideas. I supported her with updating her website and copywriting new copy throughout it.
The Impact
Sarah felt more confident with how to market her business and how to talk about her services; which was something that she previously struggled with.
What they had to say about working with me
“Thank you so much for making such amazing edits to my text and website navigation! I am so excited as they all look and sound perfect and the text succinctly says what I want to say. You have captured my voice and the essence of my business perfectly and you have brought out all that I do and how I can help so beautifully.
“I can see how much easier it will be to grab someone who lands on my website's attention and direct them more clearly to the areas that they might want to explore. I love the way you have reflected how difficult it can be to know what you want as you approach the end of an infertility journey and have offered very clear directions for them to follow to navigate a path that suits them best.
“I love the way you highlight my ELM and Bloom technique throughout. This is perfect.”
Sarah Elmer, Founder of Elm and Bloom
