Panda - Marketing strategy and website content

Panda is a start-up talent search business using sophisticated AI processes to headhunt ideal candidates for technology start-ups.

An image of the Panda recruitment homepage showing emojis on a bright pink background and the words 'brightest minds'

The Scenario

I worked with Panda when they were starting their business to create their:

Tone of voice guide
Marketing strategy
Content strategy and topic pillars
Website content

I worked alongside Panda whilst they were building their brand identity and website ahead of launch.

The Process

We ran an in-person workshop identifying their core audiences and outreach processes, identifying the correct stages of start-ups to target with their marketing.

I then worked with their brand designer to understand the brand concept and create a tone of voice that aligned with their identity, giving guidance on how to amend their voice for each audience and marketing stage.

I delivered a detailed marketing plan and voice guide, providing training to the client to understand how to deliver it.

I then co-produced and reviewed the website content ahead of the website going live.