Nottingham Trent University - Brand strategy guest lectures

I have provided a guest lecture for the Fashion Brand Marketing undergraduate second years at Nottingham Trent University for the past two years. 

The Scenario

I have spoken to second year students about the core principles of brand marketing, and top tips on how to build a successful brand. We discussed tone of voice, understanding your audience, how to conduct research and understanding how to live by your brand values for authenticity.